About Us: http://www.coreaudience.com/about/
Owned By: Hearst
In Their Own Words
Core Audience enables its clients, including advertisers and publishers, to leverage the proprietary audience of the digital properties of Hearst Communications, Inc. with scalable 3rd party data to reach the most receptive consumers. Core Audience’s services (“Services”) include: media planning, buying and selling; campaign analytics and research and audience segmentation and data management.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Ad Views, Browser Information, Cookie Data , Hardware/Software Type, Page Views
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data, Device ID (EU PII)
Data is shared with 3rd parties (specifics undisclosed).
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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