In Their Own Words
Gamut serves publishers and agencies, programmatically and direct — by aligning planning, research, inventory, and execution into a single Smart Service™ offering. At Gamut, we identify areas of our client’s business ripe for automation, and insert the best programmatic solution to complement and inform their entire strategy. And when a direct plan is most effective, our account planning and operations teams use their experience and relationships to execute with optimal effectiveness. It is our goal to streamline the transaction process and make the buying and selling of digital media easier and more effective.
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Supply Side Platform
Technology provider that helps publishers sell ad space through multiple networks and/or exchanges and optimize ad revenue.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Clickstream Data, Device ID (EU PII)
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
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Gamut. Smart media from Cox., LLC
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