About Us: http://www.criteo.com/about-us/
In Their Own Words
"We've Created the World’s Most Intelligent Performance Marketing Engine. Compiling hundreds of billions of dollars of actual sales data and an unmatched network of global publishers, we make sense of digital user behavior—across any device—to deliver relevant, personalized ads that drive incremental sales. Who We Are A Transformative Company Committed to Excellence. Founded by a small group of great minds at a start-up incubator in Paris, Criteo rapidly became the global leader in digital performance advertising in a few short years. Driving this growth: tech superiority and data-rich customer insights, measurable ROI for our clients, and the ingenuity and spirit of our 2,000 employees worldwide. What We Offer We Offer True Performance Marketing. Unlike the vast majority of the market, we use a transparent cost-per-click model and we measure value purely on post-click sales. This demanding model is supported by ongoing, automated learning of each shopper wherever they are in mobile apps or online, along with your campaign’s performance against thousands of variations of dynamically-created ads."
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)
PII: Email Address, EU- IP Address
Aggregate data is shared with 3rd parties.
Ad Serving, Ad Targeting
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CIL-CRITEO32 Rue Blanche
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