About Us: http://withcubed.com/how/
In Their Own Words
The CUBED Attribution algorithm is calculated based on a number of elements of importance that allow us to understand the propensity for someone to complete an action. We are constantly refining and improving the algorithm, and it currently has seven core factors that are used to create the weightings: • number of touchpoint interactions • number of pageviews • recency of visit • time on site • channel • device • location
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Anonymous: Cookie Data
Pseudonymous: IP Address (EU PII)
PII: Name , Address, Phone Number, Email Address
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