About Us: http://www.dac.co.jp/english/company/
In Their Own Words
"Focusing on the Agent, DAS and Media fields as its three major business areas, the DAC Group is striving to become Japan's leading company in digital advertising by building intra-Group synergies across its portfolio of businesses and services."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization
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