About Us: https://www.ihs.com/about/index.html
In Their Own Words
"IHS Automotive creates unparalleled shopping behavior profiles and analytics pre- and post-purchase, allowing manufacturers and their agencies to connect with in-market shoppers before they buy. With less than 1% of automotive website visitors raising their hand, a brand doesn’t receive much insight about who their shoppers are and what vehicles they are buying. Our solution combines offline automotive data with online shopping behavior data to help identify the remaining percentage of site visitors who do not raise their hand, and associate them to a household with their respective shopping behavior."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
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