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Website: https://www.ihs.com/products/online-shopper-insight.html

About Us: https://www.ihs.com/about/index.html

In Their Own Words

"IHS Automotive creates unparalleled shopping behavior profiles and analytics pre- and post-purchase, allowing manufacturers and their agencies to connect with in-market shoppers before they buy. With less than 1% of automotive website visitors raising their hand, a brand doesn’t receive much insight about who their shoppers are and what vehicles they are buying. Our solution combines offline automotive data with online shopping behavior data to help identify the remaining percentage of site visitors who do not raise their hand, and associate them to a household with their respective shopping behavior."

Industry affiliations

None

What does this company do?

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

What data does this company collect?

Data Collected
Undisclosed

Data Sharing
Undisclosed

Data Retention
Undisclosed

Data Use
Undisclosed

Your choices

We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.

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Privacy contact

Privacy policy

Privacy policy: https://cdn.ihs.com/www/dataiumprivacy.html

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