About Us: http://www.addaptive.com/about
In Their Own Words
"DataPoint Media specializes in audience data management and exchange-traded media. Our solutions help publishers and media companies take control of their audience data, increase targeting capabilities and extend their reach across the ad exchanges."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Browser Information, Date/Time, Hardware/Software Type, Internet Service Provider, Page Views , Serving Domains
Pseudonymous: IP Address (EU PII)
PII: Name , Address, Phone Number, Email Address
Ad Serving, Ad Targeting, Analytics/Measurement
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Addaptive, Inc.77 Fourth Avenue
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