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Website: http://www.dataxu.com/

About Us: http://www.dataxu.com/about-us/

In Their Own Words

"DataXu provides the leading real-time media management platform for digital advertising campaigns across online, mobile and video channels. With a transformative approach to digital advertising - combining automated media buying, optimization and analytics - DataXu helps brands and their agencies use dynamic ad decisioning intelligence for the highest media effectiveness, better operational efficiencies and unique consumer insights."

Industry affiliations

What does this company do?

Demand side platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding. 

Optimizer
Provider of analytics technology and services enabling advertisers and publishers to optimize advertising campaigns and/or websites against a multitude of performance metrics.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Demographic Data, Hardware/Software Type

Pseudonymous: IP Address (EU PII)

Data Sharing
Data is shared with 3rd parties (specifics undisclosed).

Data Retention
12-18 Months

Data Use
Ad Targeting, Analytics Measurement, Optimization,

Opt-out policy

This company provides a cookie based opt-out. An "opt-out cookie" is set by the browser. This provides a request that ads should not be customized through your web browsing activities and preferences. You will continue to receive ads but this company will not use this information to select behavioral ads you see online. You must opt-out again if cookies are deleted and required for each browser type and new computer. Third party cookies must be accepted for opt-out to work.

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

• DataXu

  281 Summer Street
  5th Floor
  Boston, MA, 02210
  
  
• Phone: (857) 244-6200
• Email: privacy@dataxu.com
• Privacy contact URL: http://www.dataxu.com/contact-us/

Privacy policy

Privacy policy: http://www.dataxu.com/about-us/privacy/data-collection-platform/

Opt-out cookies

Serving domain(s): w55c.net, dataxu.com

When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means. ^*

Browser cookies

• Name: optout
• Host: w55c.net
• Path: /
• Content: 1
• Expiration date: 2021-01-31 16:22:03

Flash cookies/LSOs

No LSO usage.

*Certain companies include their opt-out links on trade association sites or other membership organization sites. These sites may trigger the writing of additional cookies when an opt-out request is received, including cookies that are written by other companies.