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Website: http://www.dataxu.com/

About Us: http://www.dataxu.com/about-us/

In Their Own Words

"DataXu provides the leading real-time media management platform for digital advertising campaigns across online, mobile and video channels. With a transformative approach to digital advertising - combining automated media buying, optimization and analytics - DataXu helps brands and their agencies use dynamic ad decisioning intelligence for the highest media effectiveness, better operational efficiencies and unique consumer insights."

Industry affiliations

What does this company do?

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views

Pseudonymous: IP Address (EU PII), Location Based Data

Data Sharing
Data is shared with 3rd parties (specifics undisclosed).

Data Retention
12-18 Months

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

Privacy policy

Privacy policy: http://www.dataxu.com/about-us/privacy/data-collection-platform/

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