About Us: http://www.dataxu.com/about-us/
In Their Own Words
"DataXu provides the leading real-time media management platform for digital advertising campaigns across online, mobile and video channels. With a transformative approach to digital advertising - combining automated media buying, optimization and analytics - DataXu helps brands and their agencies use dynamic ad decisioning intelligence for the highest media effectiveness, better operational efficiencies and unique consumer insights."
Demand side platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Provider of analytics technology and services enabling advertisers and publishers to optimize advertising campaigns and/or websites against a multitude of performance metrics.
Anonymous: Ad Views, Analytics, Browser Information, Demographic Data, Hardware/Software Type
Pseudonymous: IP Address (EU PII)
Data is shared with 3rd parties (specifics undisclosed).
Ad Targeting, Analytics Measurement, Optimization,
This company provides a cookie based opt-out. An "opt-out cookie" is set by the browser. This provides a request that ads should not be customized through your web browsing activities and preferences. You will continue to receive ads but this company will not use this information to select behavioral ads you see online. You must opt-out again if cookies are deleted and required for each browser type and new computer. Third party cookies must be accepted for opt-out to work.
Your browser is currently blocking 3rd party cookies. Many companies use 3rd party cookies to remember that you have opted out, so you will need to enable them if you want all of the opt-outs on this page to work.
Learn about the Ghostery browser extension that can help protect your privacy settings.
DataXu281 Summer Street
Serving domain(s): w55c.net, dataxu.com
When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means. *
The data on this page has been collected by Evidon, an independent information and service provider. This page is not supplied, sponsored or endorsed by the subject company.