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Website: http://www.demandbase.com/

About Us: https://www.demandbase.com/company/

In Their Own Words

"Demandbase is the only real-time targeting & personalization platform offering marketers company-targeted display advertising, website engagement & conversion modules for a consistent view of accounts from spend to revenue. Measure, engage, attract, and convert accounts in real time using Demandbase technology that is drastically revolutionizing the way that businesses conduct business with other businesses."

Industry affiliations

None

What does this company do?

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views

Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data

PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID

Sensitive: Financial Information

Data Sharing
PII data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

Privacy policy

Privacy policy: http://www.demandbase.com/company/privacy-policy/

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