In Their Own Words
DigiTrust is a non-profit, industry-wide collaboration of companies building technology solutions that improve the digital experience for consumer, publishers, advertisers and third-parties.
As a first order of business, DigiTrust has taken on the challenge of reducing the number of third-party requests on Web pages, through efforts to eliminate the need for pixel synchronization. The DigiTrust technology solution creates an anonymous user token, designed to be propagated by and between its members in lieu of billions of proprietary tokens and trackers on Web pages daily.
A company associated with miscellaneous page elements or tracking scripts; or may not fit our standard list of industry categories.
Anonymous: Browser Information, Cookie Data , Date/Time, Page Views
Pseudonymous: IP Address (EU PII), Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Analytics/Measurement, Content Customization, Optimization
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Cookie Trust Working Group, Inc, (dba DigiTrust)
c/o Larson Gross PLLC
Attn: Privacy Officer
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