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Website: http://www.conversantmedia.com/

Owned By: Conversant

In Their Own Words

"Conversant, Inc. (Nasdaq: CNVR) is the leader in personalized digital marketing. Combining the strengths of Dotomi, ValueClick Media, Commission Junction, Greystripe and Mediaplex, Conversant helps the world’s biggest brands grow by creating personalized experiences that deliver higher returns for marketers and greater satisfaction for consumers. We offer a fully integrated personalization platform solution, personalized media programs and industry leading affiliate marketing. All fueled by a deep understanding of what motivates people to engage, connect and buy."

Industry affiliations

What does this company do?

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.

Retargeter
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Clickstream Data, Device ID (EU PII)

PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID

Sensitive: Financial Information, Health Information

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.

Data Retention
12-18 Months

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.

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Privacy policy

Privacy policy: http://www.conversantmedia.com/legal/privacy

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