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Website: https://www.doubleclickbygoogle.com/solutions/digital-marketing/bid-manager/

Owned By: Google

In Their Own Words

"Reach always-connected consumers when and where it matters with our complete programmatic buying platform. DoubleClick Bid Manager gives you access to top-tier inventory across screens and formats, and the real-time insights you need to make your buys count."

Industry affiliations

What does this company do?

Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Clickstream Data, Device ID (EU PII)

PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID

Sensitive: Financial Information

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention
6-12 Months

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

Privacy policy

Privacy policy: https://www.google.com/intl/en/policies/privacy/

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