About Us: http://www.doubleverify.com/about/
In Their Own Words
"Our accredited technology platform provides an independent, third-party set of measurements about ad impression delivery and website traffic to help advertisers and advertising inventory sellers confirm accurate delivery characteristics, including brand safety, viewability metrics, contextual and environmental parameters (e.g., the website on which an ad appears, and where it appears on the webpage) and ad impression and website traffic quality characteristics, and to help ensure that advertisers and their partners are in compliance with their agreements, as applicable. Additionally, advertisers use information we provide about ad impression opportunities to preemptively decide if they want their creative displayed in the available impression environment. DoubleVerify collects this data about advertising delivery and website traffic on behalf of both advertisers and sellers and shares the information we collect to drive transparency and accountability in the online advertising marketplace."
Technology used by advertisers to ensure their ads run on approved sites only and not adjacent to unsavory or blocked content.
Anonymous: Details Undisclosed
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