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Website: https://www.doubleverify.com/

About Us: https://www.doubleverify.com/about/

In Their Own Words

"Our accredited technology platform provides an independent, third-party set of measurements about ad impression delivery and website traffic to help advertisers and advertising inventory sellers confirm accurate delivery characteristics, including brand safety, viewability metrics, contextual and environmental parameters (e.g., the website on which an ad appears, and where it appears on the webpage) and ad impression and website traffic quality characteristics, and to help ensure that advertisers and their partners are in compliance with their agreements, as applicable. Additionally, advertisers use information we provide about ad impression opportunities to preemptively decide if they want their creative displayed in the available impression environment. DoubleVerify collects this data about advertising delivery and website traffic on behalf of both advertisers and sellers and shares the information we collect to drive transparency and accountability in the online advertising marketplace."

Industry affiliations

What does this company do?

Ad Verification
Technology used by advertisers to ensure their ads run on approved sites only and not adjacent to unsavory or blocked content.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)

PII: EU- IP Address, EU- Unique Device ID

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Analytics/Measurement

Your choices

We do not believe this company facilitates or engages in 3rd party interest-based advertising.

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Privacy contact

• DoubleVerify, Inc.
  Privacy Policy Operations

  233 Spring Street
  4th Floor
  New York, NY, 10013
  
  
• Email: privacy-policy@doubleverify.com
• Privacy contact URL: https://www.doubleverify.com/contact/

Privacy policy

Privacy policy: https://www.doubleverify.com/privacy/

Opt-out cookies

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Browser cookies

• Name: dv_opt_out
• Path: /
• Content: 0
• Expiration date: 2012-01-31 16:11:58

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No LSO usage.

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