Owned By: Millward Brown
In Their Own Words
"Our technological innovations have enabled integration between brand and behavioral data, allowing connections between consumer attitudes, online behaviors, online and offline sales, brand tracking, consumer sentiment and more...We offer the most trusted and thorough suite of solutions for optimizing brand, marketing and media performance. We integrate information across all digital and non-digital media."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness.
Provider of analytics technology and services enabling advertisers and publishers to optimize advertising campaigns and/or websites against a multitude of performance metrics.
Technology provider or service that collects and analyzes ad campaign and/or website data to inform marketing strategy.
Anonymous: Browser Information, Date/Time, Page Views
Pseudonymous: IP Address (EU PII)
Anonymous data is shared with 3rd parties.
Analytics Measurement, Optimization,
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Dynamic Logic11 Madison Avenue
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