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Website: https://www.oracle.com/marketingcloud/products/marketing-automation/index.html

Owned By: Oracle Corporation

In Their Own Words

"Oracle Eloqua enables marketers to plan and execute campaigns while delivering a personalized customer experience for their prospects. Campaigns greatly scale for audiences across channels including email, display search, video, and mobile. With integrated lead management and easy campaign creation, our solution helps marketers engage the right audience at the right time in their buyer's journey. Sales teams can close more deals at a faster rate, increasing marketing ROI through real-time insight."

Industry affiliations

What does this company do?

Marketing Solutions
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Location Based Data

PII: Personally Identifiable Information (details undisclosed)

Sensitive: Sensitive Data (details undisclosed)

Data Sharing
Data is shared with 3rd parties (specifics undisclosed).

Data Retention
Undisclosed

Data Use
Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

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