Owned By: Oracle Corporation
In Their Own Words
"Oracle Eloqua enables marketers to plan and execute campaigns while delivering a personalized customer experience for their prospects. Campaigns greatly scale for audiences across channels including email, display search, video, and mobile. With integrated lead management and easy campaign creation, our solution helps marketers engage the right audience at the right time in their buyer's journey. Sales teams can close more deals at a faster rate, increasing marketing ROI through real-time insight."
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data
PII: Personally Identifiable Information (details undisclosed)
Sensitive: Sensitive Data (details undisclosed)
Data is shared with 3rd parties (specifics undisclosed).
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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