In Their Own Words
"Ensighten's tag management platform for web, flash and mobile provides organizations with web agility - allowing them to effectively deploy, manage, test and optimize 3rd party applications for analytics, advertising, content targeting and many others."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
A monitoring solution that allows companies to independently manage tags (codes used to deliver content or an ad to a specific webpage), for purposes of consistency and efficiency.
Anonymous: Browser Information, Date/Time, Page Views
Pseudonymous: IP Address (EU PII)
Ad Serving, Optimization
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