Website: http://www.epsilon.com/
About Us: http://www.epsilon.com/about
In Their Own Words
"Epsilon is a leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers."
Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Retargeter
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Data Collected
Anonymous:
Browser Information, Date/Time, Interaction Data , Page Views
Pseudonymous:
IP Address (EU PII)
Data Sharing
Anonymous data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Ad Serving, Ad Targeting, Analytics/Measurement
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Epsilon
Attention: Privacy Manager
Privacy policy: http://www.epsilon.com/privacy-policy/
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