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Website: http://exelate.com/

About Us: http://www.nielsen.com/nielsenmarketingcloud

Owned By: Nielsen

In Their Own Words

"We educate and empower marketers at a time when customer data fluency is the most important competitive advantage. Our customer data cloud™ is based on our highly-scalable first party data-management platform, exclusive relationships with the world's largest enterprise data providers, pioneering analytics, and closed-loop measurement solutions."

Industry affiliations

What does this company do?

Business Intelligence
Provider or platform offering multi-sourced data analysis for operational/investment growth.

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)

PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention
12-18 Months

Data Use
Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.

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Privacy contact

• eXelate

  7 West 22nd Street
  9th Floor
  New York, NY, 10010
  
  
• Phone: (646) 380-4400
• Email: exelateprivacy@nielsen.com
• Privacy contact URL: http://exelate.com/about-us/contact-us/

Privacy policy

Privacy policy: http://exelate.com/privacy/services-privacy-policy/

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• Expiration date: 2021-01-28 16:12:32

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