Website: http://exelate.com/
About Us: http://www.nielsen.com/nielsenmarketingcloud
Owned By: Nielsen
In Their Own Words
"We educate and empower marketers at a time when customer data fluency is the most important competitive advantage. Our customer data cloud™ is based on our highly-scalable first party data-management platform, exclusive relationships with the world's largest enterprise data providers, pioneering analytics, and closed-loop measurement solutions."
Business Intelligence
Provider or platform offering multi-sourced data analysis for operational/investment growth.
Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Data Collected
Anonymous:
Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous:
IP Address, Location Based Data, Device ID
PII:
PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Data Retention
12-18 Months
Data Use
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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