Owned By: Nielsen
In Their Own Words
"We educate and empower marketers at a time when customer data fluency is the most important competitive advantage. Our customer data cloud™ is based on our highly-scalable first party data-management platform, exclusive relationships with the world's largest enterprise data providers, pioneering analytics, and closed-loop measurement solutions."
Provider or platform offering multi-sourced data analysis for operational/investment growth.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)
PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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