In Their Own Words
"At Exponential, we enable advertisers and brands to drive real audience engagement across all of the interactive environments that consumers are embracing today – desktop, smartphone and tablet. Our platform fuses one of the largest digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address
Sensitive: Health Information
Data is shared with 3rd parties (specifics undisclosed).
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Exponential Interactive, Inc.
Attn: Legal Department
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