About Us: http://exponential.com/about/
In Their Own Words
"At Exponential, we enable advertisers and brands to drive real audience engagement across all of the interactive environments that consumers are embracing today – desktop, smartphone and tablet. Our platform fuses one of the largest digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID
PII: Name , Address, Phone Number, Email Address, EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)
Data is shared with 3rd parties (specifics undisclosed).
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Exponential Interactive, Inc.
Attn: Legal Department
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