About Us: http://www.eyeota.com/whoweare.html
In Their Own Words
"Eyeota is an audience-targeting data technology company and the leading source for 3rd party audience targeting data for advertisers across Asia-Pacific, Europe and Australia... Eyeota’s solutions are driven by strong, proprietary, data management platform (DMP) and marketplace technologies. Eyeota supplies 3rd party data to all major global and regional ad buying platforms, DSPs and ad networks."
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views
Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization
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