Owned By: Facebook
In Their Own Words
"Facebook Exchange helps you reach people who have expressed an interest through their online behavior so you can reach them with a similar kind of product or service. For example, if you're promoting an airline sale to Hawaii, your ad will be more effective if you show it to someone who has visited a number of websites over the past few weeks and has searched for “cheap airfare to Hawaii.” By using Facebook Exchange, you can target people to see an ad based on other things they have done on the Internet using a demand side platform that you use across other display networks and exchanges."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed).
Ad Serving, Ad Targeting, Content Customization
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