About Us: http://www.federatedmedia.net/about.html
In Their Own Words
"FM is powered by Media General, an industry-leading multimedia company and a trusted partner to brands nationwide. With both of us in the front seat, we can steer your brand in the best direction to reach audiences at every point in the marketing funnel, no matter the platform, device, or experience. With a steadfast reputation and passion for producing effective results, it’s no surprise that we’ve remained the go-to for industry leaders and up-and-comers alike."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Anonymous: Analytics, Browser Information, Cookie Data , Demographic Data, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Clickstream Data
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address
Sensitive: Financial Information
PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Federated Media Publishing900 FRONT STREET
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