About Us: https://hyfn.com/about/
Owned By: Nexstar Media Group
In Their Own Words
We have restructured the Federated Media business to better serve advertisers and publishers. Advertisers will continue to receive best-in-class service and impressive results, while publishers will still have a true partner for their ad fulfillment needs.
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Clickstream Data, Device ID (EU PII)
PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Undisclosed
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization
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