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Website: https://hyfn.com/federated/

About Us: https://hyfn.com/about/

Owned By: Nexstar Media Group

In Their Own Words

We have restructured the Federated Media business to better serve advertisers and publishers. Advertisers will continue to receive best-in-class service and impressive results, while publishers will still have a true partner for their ad fulfillment needs.

Industry affiliations

What does this company do?

Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Clickstream Data, Device ID (EU PII)

PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Undisclosed

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

Privacy policy

Privacy policy: https://hyfn.com/corporate-privacy-policy/

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