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Website: https://developer.yahoo.com/

About Us: https://developer.yahoo.com/analytics/

Owned By: Yahoo!

In Their Own Words

"Measure and analyze activity across your app portfolio to answer your hardest questions and optimize your app experience."

Industry affiliations

What does this company do?

Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

Content Management/SaaS
Platform or technology providing Software-as-a-Service, cloud hosting, data storage and/or content management capabilities; including CDNs, website builders and content streaming resources.

Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views

Pseudonymous: IP Address (EU PII), Device ID (EU PII)

PII: Name , Address, Phone Number, Email Address, EU- IP Address

Sensitive: Financial Information, Social Security Number/Tax ID

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy policy

Privacy policy: https://policies.yahoo.com/us/en/yahoo/privacy/index.htm

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