About Us: https://developer.yahoo.com/analytics/
Owned By: Yahoo!
In Their Own Words
"Measure and analyze activity across your app portfolio to answer your hardest questions and optimize your app experience."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Platform or technology providing Software-as-a-Service, cloud hosting, data storage and/or content management capabilities; including CDNs, website builders and content streaming resources.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, EU- IP Address
Sensitive: Financial Information, Social Security Number/Tax ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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