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Website: http://www.genomeplatform.com/

Owned By: Yahoo!

In Their Own Words

"Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses." (formerly interclick)

Industry affiliations

What does this company do?

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

Marketing Solutions
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Browser Information, Date/Time, Demographic Data, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Search History, Clickstream Data

Data Sharing
Anonymous data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

We are not able to locate an opt out for 3rd party OBA.

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