About Us: https://www.gwi.com/about-us
In Their Own Words
"GWI is the leading supplier of target audience insight to the global marketing industry."
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Provider of creative and/or media buying services (both audience and data) for advertisers.
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Analytics, Browser Information, Cookie Data , Hardware/Software Type, Page Views
Pseudonymous: IP Address, Location Based Data
PII: Name , Address, Phone Number, Email Address
Anonymous data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed).
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Analytics/Measurement, Content Customization
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