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Website: https://goodwaygroup.com/

About Us: https://goodwaygroup.com/history/

In Their Own Words

Goodway Group is a leading managed-services programmatic partner to local, regional, and Fortune 500 brand agencies. Bootstrapped and 100% privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal - better results while remaining lean and nimble.

Industry affiliations

What does this company do?

Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.

Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views

Pseudonymous: Clickstream Data

PII: Name , Email Address

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

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Privacy policy

Privacy policy: https://goodwaygroup.com/privacy-policy/

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