Owned By: Google Inc.
In Their Own Words
"The right ads for your audience. Ads are reviewed to ensure they’re high quality and relevant to your content or audience, even when viewed on smartphones and tablets. The result? You can earn more from them. You’re in control. Block ads you don't like, customize where ads appear, and choose which types fit your site best. Only the highest paying ads go live. Tap into the largest network of online advertisers who are bidding for your ad space so you get the most for your ads."
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Supply Side Platform
Technology provider that helps publishers sell ad space through multiple networks and/or exchanges and optimize ad revenue.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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