Owned By: Google
In Their Own Words
A company associated with miscellaneous page elements or tracking scripts; or may not fit our standard list of industry categories.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)
PII: Phone Number, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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