About Us: https://www.grapeshot.com/company/
Owned By: Oracle Corporation
In Their Own Words
"Grapeshot is a New York and London based privately-owned keyword technology provider that provides audience and keyword targeting and analytics solutions in open and private programmatic environments. Grapeshot builds connections for brands, publishers, buy-side and supply-side partners using our page crawling algorithm. Grapeshot’s core technology and product suite offers a fully customizable, transparent and scalable solution, giving our clients simple, integrated control over brand safe targeting."
Technology used by advertisers to ensure their ads run on approved sites only and not adjacent to unsavory or blocked content.
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views , Details Undisclosed
Pseudonymous: IP Address, Search History, Clickstream Data
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address
Sensitive: Financial Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Grapeshot Limited9 Dukes Court
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