About Us: http://www.gravity.com/company/
Owned By: AOL
In Their Own Words
"Through our applications, Gravity understands people's interests so that our partners can create more relevant experiences for their users. Our proprietary ontology and natural language processing algorithms enable us to extract interests from structured and unstructured content with a high degree of accuracy and to systematically build high-precision Interest Graphs for people."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Anonymous: Browser Information, Date/Time, Hardware/Software Type, Page Views
Pseudonymous: IP Address (EU PII), Search History, Clickstream Data
Aggregate data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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