About Us: https://www.groupm.com/content/about-us
Owned By: WPP
In Their Own Words
"GroupM invests in people, content, technology and data to make its agencies optimally effective and efficient for clients, providing intelligence to find or create valuable audiences and outcomes. Our leadership, inventiveness and scale drive success for our clients, partners and people."
Provider of creative and/or media buying services (both audience and data) for advertisers.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Page Views , Details Undisclosed
Pseudonymous: IP Address
PII: Name , Address, Phone Number, Email Address
Sensitive: Financial Information
Anonymous data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed).
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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