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Website: http://gumgum.com

About Us: http://gumgum.com/about

In Their Own Words

As the inventor of in-image advertising, GumGum is the digital marketing platform for the visual web. Our technology unlocks the value of connected images, and delivers highly visible campaigns and rich insights to marketers. Reaching over 400 million visitors as they view images and content across more than 2,000 premium publishers, GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options, resulting in superior brand lift for marketers and increased revenue for publishers. Powered by its core image recognition technology, GumGum also offers Mantii, a real-time image recognition tool for brands to identify and activate their most important images and engage their top influencers on social media.

With GumGum, leading brands from AdAge’s top 100 US advertising spenders list, including Disney, L’Oreal and Toyota, can target audiences with contextually relevant content through in-image and in-screen ads, native, video and programmatic options. GumGum is headquartered in Santa Monica, California, with six additional offices in the US and in the UK. Founded in 2007, GumGum is backed by investors including Morgan Stanley, NEA, Upfront Ventures, First Round Capital and Crosscut Ventures.

Industry affiliations

What does this company do?

Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.

Creative/Ad Format Technology
Provider of technology or services that enable advertisers to create specialized advertising messages that typically offer increased features and interactivity.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Date/Time, Page Views

Pseudonymous: IP Address (EU PII), Search History

Data Sharing
Aggregate data is shared with 3rd parties.

Data Retention
6-12 Months

Data Use
Ad Serving, Ad Targeting

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Privacy policy

Privacy policy: http://www.gumgum.com/privacy-policy/

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