About Us: http://hooklogic.com/about-us/company/
Owned By: Criteo
In Their Own Words
"Performance Marketing for Brands – Possibility to Reality. It’s the classic advertising dilemma. Marketers buy ads. Sales happen. But did the ads actually drive sales? And which ads drove which sales? For retail and travel ecommerce sites, closing the loop from stimulus to response is straightforward and serves as the driver behind billions in spend on digital performance marketing. But for manufacturers and hotels that rely on retailers and travel sites to sell the majority of their products, the closed loop has been largely out of reach, with no means to connect advertising to resulting transactions – until now. HookLogic has partnered with the world’s leading retailers and online travel sites to create the ultimate closed-loop marketing engine. Brands pay for highly targeted clicks to their products on ecommerce sites. Ecommerce sites share sales attribution data through HookLogic’s platform, enabling advertisers to have a clear view into sales resulting from their ads. Finally, brands can accelerate their sales while optimizing for return on investment. At HookLogic, we are passionate about data and the ability to act on it. We are the champion for brand performance, working every day to drive more sales for our brand clients. That’s performance marketing for brands. That’s the power of a closed loop."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information
Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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