About Us: https://www.hubspot.com/our-story
In Their Own Words
"HubSpot is an inbound marketing software company that helps businesses transform their marketing from outbound (cold calls, email spam, trade shows, tv ads, etc) lead generation to inbound lead generation."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Anonymous: Browser Information, Demographic Data, Hardware/Software Type, Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data
PII: Name , Address, Phone Number, Email Address, Login
Sensitive: Financial Information
As long as necessary to fulfill a business need or as required by law.
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