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Website: https://hybridtheory.com/

In Their Own Words

Hybrid Theory is a new breed of digital services partner for brands and agencies, offering flexible consulting, hands-on support, and independent managed execution.

We harness the best combinations of technology and talent to power smarter, data-driven advertising across the full customer journey, making the complex simple.

Industry affiliations

What does this company do?

Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

Video
Provider of advertising services in the form of recorded content or live stream broadcasted through web browsers or televised channels.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Details Undisclosed

Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID

PII: Name , Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Ad Serving, Ad Targeting, Content Customization

Your choices

We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.

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Privacy contact

• Hybrid Theory

  Epworth House
  25 City Road
  London, EC1Y 1AA 2ES
  
  
• Phone: +44 (0) 20 7090 1000
• Email: privacy@hybridtheory.com

Privacy policy

Privacy policy: https://hybridtheory.com/privacy-notice/

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