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Website: http://www.i-behavior.com/

About Us: http://www.i-behavior.com/about-us/

Owned By: WPP

In Their Own Words

"I-Behavior provides consumer and business transaction data that helps multi-channel merchants invest marketing dollars more effectively. With I-Behavior intelligence, your online and direct advertising campaigns reach the individuals who are most likely to purchase your products and services, as determined by the most reliable predictive information possible – their past buying behavior."

Industry affiliations

What does this company do?

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

What data does this company collect?

Data Collected
Anonymous: Details Undisclosed

Data Sharing
Anonymous data is shared with 3rd parties.

Data Retention
4-5 Years

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement

Your choices

We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.

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Privacy contact

Privacy policy

Privacy policy: http://www.i-behavior.com/interactive-marketing/privacy-policydata-security-qa/

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