About Us: http://www.i-behavior.com/about-us/
Owned By: WPP
In Their Own Words
"I-Behavior provides consumer and business transaction data that helps multi-channel merchants invest marketing dollars more effectively. With I-Behavior intelligence, your online and direct advertising campaigns reach the individuals who are most likely to purchase your products and services, as determined by the most reliable predictive information possible – their past buying behavior."
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data management platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Provider of advertising services to wireless devices (phones, tables, etc.), typically through mobile web browsers or mobile applications.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Details Undisclosed
Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics Measurement,
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I-Behavior, Inc.2051 Dogwood Street
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