Reveal the invisible web.
Reveal the invisible web.
Website: http://www.i-behavior.com/
About Us: http://www.i-behavior.com/about-us/
Owned By: WPP
In Their Own Words
"I-Behavior provides consumer and business transaction data that helps multi-channel merchants invest marketing dollars more effectively. With I-Behavior intelligence, your online and direct advertising campaigns reach the individuals who are most likely to purchase your products and services, as determined by the most reliable predictive information possible – their past buying behavior."
Data aggregator/supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data management platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Mobile
Provider of advertising services to wireless devices (phones, tables, etc.), typically through mobile web browsers or mobile applications.
Retargeter
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Data Collected
Anonymous:
Details Undisclosed
Data Sharing
Anonymous data is shared with 3rd parties.
Data Retention
4-5 Years
Data Use
Ad Serving,
Ad Targeting,
Analytics Measurement,
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I-Behavior, Inc.
2051 Dogwood StreetPrivacy policy: http://www.i-behavior.com/interactive-marketing/privacy-policydata-security-qa/
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