Owned By: IBM
In Their Own Words
"IBM® Digital Analytics, formerly Coremetrics Web Analytics, is a platform for near real-time digital analytics, data monitoring and comparative benchmarking. It analyzes and reports on your visitors' digital journeys—across marketing touchpoints and channels—to provide customer insights that help marketers deliver more personalized, relevant and effective marketing. You can expand the IBM Digital Analytics platform with options to analyze multiple sites, offline customer behavior, ad relevancy, impression attribution and social media channels. The IBM Digital Analytics platform helps you: Gain marketing insights quickly with intuitive dashboards that monitor behavioral customer data on demand. Remove barriers for applying web analytics data by harnessing near real-time analytics and surfacing them quickly in your marketing plans and actions. Identify real campaign contributions and attribution insights by evaluating individual channels as well as the combined effect of multiple marketing touchpoints. Turn behavioral insights into automated digital marketing action across digital channels for faster revenue gains. Simplify web analytics management and delivery by integrating analytics data easily with your marketing systems."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Platform or technology providing Software-as-a-Service, cloud hosting, data storage and/or content management capabilities; including CDNs, website builders and content streaming resources.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII)
PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address
Sensitive: Financial Information
Data is shared with 3rd parties (specifics undisclosed).
As long as necessary to fulfill a business need or as required by law.
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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