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Website: http://www-01.ibm.com/software/marketing-solutions/unica/index.html

Owned By: IBM

In Their Own Words

"As part of IBM’s Enterprise Marketing Management Group, Unica products are recognized as leading marketing software solutions. The company's advanced set of enterprise marketing management and cloud-based marketing solutions empower organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. IBM’s Unica solutions integrate and streamline all aspects of online and offline marketing."

Industry affiliations

What does this company do?

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

Other
A company associated with miscellaneous page elements or tracking scripts; or may not fit our standard list of industry categories.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Interaction Data , Page Views

Pseudonymous: IP Address (EU PII)

PII: Name , Address, Phone Number, Email Address

Data Sharing
Aggregate data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Targeting, Optimization

Your choices

We do not believe this company facilitates or engages in 3rd party interest-based advertising.

We are not able to locate an opt out for 3rd party OBA.

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Privacy contact

Privacy policy

Privacy policy: http://www.ibm.com/privacy/us/en/?lnk=flg-priv-usen

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