Owned By: IBM
In Their Own Words
"As part of IBM’s Enterprise Marketing Management Group, Unica products are recognized as leading marketing software solutions. The company's advanced set of enterprise marketing management and cloud-based marketing solutions empower organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. IBM’s Unica solutions integrate and streamline all aspects of online and offline marketing."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
A company associated with miscellaneous page elements or tracking scripts; or may not fit our standard list of industry categories.
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII)
PII: Name , Address, Phone Number, Email Address
Aggregate data is shared with 3rd parties.
Ad Targeting, Optimization
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Chief Privacy Officer
Unica, an IBM Corporation
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