About Us: http://www.ignitionone.com/about-us/
In Their Own Words
"IgnitionOne’s marketing cloud technology and expert services simplify the task of identifying and engaging specific consumers at key moments of influence across channels – and across desktop, mobile or however the consumer prefers to engage. IgnitionOne marketing solutions are proven to convert more visitors, improving return on ad spend and online revenue. Leveraging its proprietary engagement scoring engine and data management prowess, the system uniquely measures the historical and real-time behavior — what products and services are most relevant to them and when they’re most likely to convert. Armed with this insight, the platform can deliver relevant offers orchestrated across digital channels, personalize website content and more, to dramatically improve conversions. IgnitionOne’s flexible marketing hub technology includes advanced data management and analytics, turning big data into actionable campaigns within a few clicks. Integrate your existing channel solutions into the hub or use tools native to the system, including website personalization, email, search and display – for marketing automation based on a complete customer view. IgnitionOne currently scores over 300 million users monthly in 55 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect. With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world."
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Sensitive: Health Information
*Data is collected on behalf of, and owned by, client.
Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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