About Us: http://www.impactradius.com/about-us/
In Their Own Words
"Transforming digital marketing technology. Impact Radius is transforming how advertisers manage media and performance marketing partnerships. On a single platform our clients can track all media channels, automate tag management, onboard and pay direct partners, while viewing and optimizing all conversion paths. The company was founded in 2008 by a team of Internet marketing and technology experts who previously founded Commission Junction, Savings.com and LeadPoint. We’re headquartered in Santa Barbara, California with offices in New York, London and Cape Town."
Provider of creative and/or media buying services (both audience and data) for advertisers.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
A monitoring solution that allows companies to independently manage tags (codes used to deliver content or an ad to a specific webpage), for purposes of consistency and efficiency.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Page Views
Pseudonymous: IP Address (EU PII)
PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address
Sensitive: Financial Information
Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Impact Radius Headquarters223 East De La Guerra Street
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