In Their Own Words
"Impression Desk helps brands to understand which adverts and websites have the most influence on their marketing objectives and helps maintain a sustainable commercial relationship between brands and publishers to fund online content and services."
Provider of creative and/or media buying services (both audience and data) for advertisers.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Page Views
Pseudonymous: IP Address (EU PII)
Aggregate data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement
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Infectious Media Ltd.3 - 7 Herbal Hill
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