About Us: http://www.infogroup.com/about-infogroup
In Their Own Words
"Infogroup helps companies increase sales and customer loyalty through its high-value data and innovative multi-channel digital and offline marketing solutions. Infogroup enables its clients...to target, connect with and engage their most valuable audiences."
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Page Views
Pseudonymous: IP Address (EU PII), Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address
Aggregate data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization
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