About Us: https://integralads.com/about/
In Their Own Words
"Ahead of the class and nowhere near finished
We are a global media valuation platform that enables digital buyers and sellers to assess the value of every ad opportunity across channels and screens, and make informed decisions that maximize ROI.
Through constant technological innovation, key partnerships, and strong client relationships, we’re driving the industry toward realizing the full potential of online advertising."
Technology used by advertisers to ensure their ads run on approved sites only and not adjacent to unsavory or blocked content.
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Provider of analytics technology and services enabling advertisers and publishers to optimize advertising campaigns and/or websites against a multitude of performance metrics.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information
*Data is collected on behalf of, and owned by, client.
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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Integral Ad Science, Inc.
Attn: General Counsel
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