In Their Own Words
iSpot.tv is the leader in real-time TV ad data and analytics. The attention and conversion analytics company measures TV ad activity at scale and directly from 10+ million smart TV screens. The proprietary platform measures TV ad impressions in a digital-like manner across linear (national & local), OTT, VOD and DVR environments and across all operators and zip codes.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Clickstream Data, Device ID (EU PII)
PII: Name , Phone Number, Email Address, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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