Website: http://www.ixicorp.com/
About Us: http://www.ixicorp.com/about/company-overview/
Owned By: Equifax
In Their Own Words
"IXI, an Equifax company, helps the nation’s leading financial services and consumer marketing firms optimize marketing efforts, manage risk, identify growth markets, and enhance practice and performance management. For over 15 years, IXI solutions have enabled marketing, sales, and risk management executives to differentiate and target consumer households through online and offline channels based on measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market."
Data aggregator/supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Research provider
Technology provider or service that collects and analyzes ad campaign and/or website data to inform marketing strategy.
Retargeter
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Data Collected
Anonymous:
Details Undisclosed
Data Sharing
Aggregate data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Ad Serving,
Ad Targeting,
Analytics Measurement,
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IXI Corp
7927 Jones Branch DrivePrivacy policy: http://www.ixicorp.com/privacy-commitment/
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