About Us: http://www.kbmg.com/about-us/
Owned By: WPP
In Their Own Words
We are the global leader in knowledge-based marketing solutions and help businesses worldwide use their data to improve marketing performance, increase profits and ROI.
As data experts for over 30 years, KBM Group collects, connects and enriches data so that it is a strategic marketing asset. From our roots in consumer data, we’ve grown to provide sophisticated analytics and insights that fuel relevant, intelligent marketing messages and content. We help marketers integrate, manage, analyze and optimize their data to engage more effectively with their customers and prospects.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Page Views
Pseudonymous: IP Address, Location Based Data
PII: EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization
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