About Us: https://www.kbb.com/company/history/
In Their Own Words
"Kelley Blue Book is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, as well as governmental agencies."
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Web site operator that sells and displays ads.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Page Views
Pseudonymous: IP Address, Location Based Data
PII: Name , Address, Phone Number, Email Address, Login, EU- Unique Device ID
Sensitive: Financial Information, Social Security Number/Tax ID
Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting
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Kelley Blue Book195 Technology Dr.
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